Opening ceremony is to celebrate the opening of business organization organized a business activity, date it chooses to hold a special invite specific people to participate, to the social and public advocacy organization, to improve the Organization's visibility and reputation, to show good image and good style, to attract a wide range of potential customers. As the socialist market economy system, the commercial activity is widely used, especially in hotels, shopping malls and other business enterprises often with the activities of economic entities to the community set up. Currently, many companies have engaged in such activities, but the content and form are not perfect. The following is a background to the opening ceremony for the hotel design, this design is more on trying to complete the process, in practice, more operational.
Opening ceremony of the preparatory work on a few shows
A celebration of the establishment of temporary working groups
1 set up temporary headquarters celebration, the establishment of Minister, a Deputy Minister of several people responsible for the entire command and decision-making.
(2) the establishment of the interim secretariat, decision support, overall coordination, communication and information, will be doing paper work to do.
Second, the activities of the establishment of objectives
Moving target is through the organization of activities to achieve this overall objective, specific performance: the organization to the community that the establishment of broad acceptance, expand awareness, enhance reputation, and establish a good corporate image for the future survival create a favorable external environment.
Third, the establishment of the theme
Theme refers to the activities carried out by around the central idea of ??the general performance of several parallel words or sentences, such as: "home away from home, warm service, not only requires a short and powerful and vivid required to give the left a deep impression on Specific performance:
1 through propaganda, to expand the hotel's popularity.
2. To the public that the hotel dining, entertainment, accommodation, services, facilities and good services.
3 goals by inviting the public to try to identify a good relationship, for meetings, hospitality, tourism and other projects of the host city, and signed a letter of intent to occupy the market, paving the way for future development and lay a solid foundation.
Fourth, the site selection factors should be considered
1 is generally located in open places of business location, target location, or rental of a large public meeting places.
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(2) the adequacy of space, inside space and outside space ratio is appropriate.
3. Transportation is convenient, parking is adequate.
4 site environment should be carefully arranged, with ribbons, balloons, banners, congratulations banners units, baskets, plaques, etc. express a warm festive atmosphere.
Fifth, choose the time factor should be considered
1 concern weather, meteorological departments to consult in advance the recent weather conditions. Choose a sunny auspicious. Weather, more people would be out of the house, took to the streets, to attend the ceremony activities.
(2) the construction of business premises, the completion of various facilities, water heating and other hardware facilities.
3 Select the principal leaders of the main guests to participate in time, the public can participate in most of the target selection time.
4 people consider consumer psychology and habits, good use of information communication organizations holidays. Such as the various traditional festivals in recent years, the rise in the domestic foreign holiday, Lunar New Year's wedding more days 3,6,9 and so on. Opportunity to play, to create a momentum, encouraging consumer desire. If the major players in the event-oriented foreign guests, more should pay attention to the different holiday customs of different countries, ethnic aesthetic trends, must not be taboo in the days of foreign guests held the opening ceremony. If guests are in India or Islamic countries, people that have to be more careful, they believe the number of 3 and 13 is a jealous, when faced with 13:00 to say 12 plus 1, so the opening date and time can not choose two numbers 3 or 13.
5 Consider the surrounding residents living habits, to avoid too early or too late and disturbing, generally between 9:00-10:00 in the morning the most appropriate ().
Sixth, to invite guests to prepare
1. Establish invitee: Invite superiors in order to enhance quality and reliability; invite the commercial, taxation and other departments directly under the jurisdiction, in order to obtain support in the future; invite potential, expected future basis for business customers; invite industry personnel,
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(2) invitation: Phone invitation, notification can be made, a fax, but also able to show sincerity and respect is an invitation or send someone to personally invite. Invited to work should be completed one week in advance, so that invitees early arrangements and preparations.
Seven, the opening ceremony of the media publicity
1. Enterprises can make use of newspapers, magazines and other visual communication vehicle, with the release of information quickly, to accept a wide range of continuing to read a long time characteristics.
2 page spread of casual self-advertising to the public description of goods, services or information reported in this business unit of service, etc., the cost is low.
3 companies can use radio, television and other mass media. This mode of transmission efficient, highest cost, to seriously consider the input and output.
4 buildings in the enterprise Set around the eye-catching banners, advertisements, posters, etc..
Eight, site layout, Ceremonial Stage design: for the rectangular, 25 meters long and 20 meters wide, 1 meter high. By convention, held an opening ceremony of the two sides be standing, the general layout of the podium or not seat.
On-site decoration:
1 to show off the grand and the King, especially in the VIP stand of the guests at the laying of the red carpet.
2 hanging banners at the venue four weeks.
3 hanging ribbons, lanterns, placed at the visitors in the eye-catching gift baskets, plaques, balloons and so on. Such as: set the Chinese on both sides of the door basket 20, basket ribbon on a write "ננopening ceremony to celebrate the words, written on another party to celebrate the name of being outside on both sides, set inflatable cartoon characters, air Dancers, auspicious animals.
Nine, the material prepared
1 gift ready: gift guests gifts, promotional media are generally within the context. As a general rule, a free gift to the guests there are four characteristics:
First, advocacy: You can use the unit's products, gifts and packaging can also be printed on the unit's corporate logo, product design, advertising language, opening date and contact information.
Second, the honor of: gift beautifully produced, a celebrity or famous paintings, the owner of a feeling of honor and pride.
Third, value: with some memorable, so that owners of its treasure, seriously.
Fourth, the practical: gift should be more widely used applications, to get publicity.
2. Equipment ready: sound, audio and video recording, lighting equipment and the required opening ceremonies of various appliances, equipment, checked by the technical department, debug, to avoid errors in use.
3 vehicles ready: pick the important guests, delivery of goods and so on.
4 dinner ready: the number of seating, food, eating utensils, etc.
5 celebration to prepare the necessary supplies: such as the ribbon-cutting ceremony for the necessary ribbon, scissors, tray; staff uniform custom-made clothing; as a souvenir or gift for publicity, catalogs, discount cards, VIP cards customized .
Second, the opening ceremony of a few specific procedures described
A reception guests
Reception Parking: Parking arrangements for someone to be responsible for directing the vehicle emissions.
Main entrance of the reception: a person in charge of the hotel main entrance and reception guests Miss etiquette, leading into the lounge. Guests sign.
Service Reception: seated arrangement with the waitress.
Reception Note:
1. Education staff of the unit as masters hospitality, responsive, proactive help.
2 VIP reception when required by the person primarily responsible for this unit personally. Other guests at the reception
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Reception etiquette:
1. Welcome to the guests Miss bow, smiling, said, "Welcome.
2 person in charge of the hotel shook hands with the guests, shaking hands, when to pay attention to:
(1) first hand people in high positions, women first hand.
(2) the angle slightly when shaking hands, and thumbs up, the tiger's mouth should be contact between the two sides.
(3) a firm handshake should be strong, you can shake twice, then release.
(4) If you are wearing gloves, take off the gloves first. If you shake the hand is holding something, you can first lay down a hand come up, shake hands in a number of possible situations, the application of left-handed things, the purse or laptop on the left or back on his shoulders, to empty out his right hand .
Second, the ribbon-cutting considerations
Ribbon-cutting ceremony were: generally not more than five people, mostly from the leaders, partners, celebrities, representatives of employees. Ribbon-cutting by the steady posture, light footsteps, smiling to cut the ribbon to ribbons. After the ribbon cutting were all in place, the staff goes to the tray with scissors, scissors cut the ribbon before the people should pick up the staff and ribbons hand to thank the staff nodded and smiled, then gently pick up the scissors with his right hand, concentrating on the ribbon knife cut. Ribbon-cutting is completed, the scissors back in place, to pay tribute to the surrounding people applauded.
General: who cut the ribbon to wear suits, dresses or uniforms, hair neatly combed, not allowed to wear a hat or sunglasses.
Help cut those: who cut the ribbon at the ribbon-cutting process in the next series to help provide the personnel. Generally hostesses.
